{"id":6037,"date":"2025-07-11T11:18:53","date_gmt":"2025-07-11T08:18:53","guid":{"rendered":"https:\/\/www.itep.gr\/?post_type=review&#038;p=6037"},"modified":"2026-07-29T16:18:33","modified_gmt":"2026-07-29T13:18:33","slug":"integrating-artificial-intelligence-into-the-operations-of-greek-hotels","status":"publish","type":"review","link":"https:\/\/www.itep.gr\/en\/review\/integrating-artificial-intelligence-into-the-operations-of-greek-hotels\/","title":{"rendered":"The use of Artificial Intelligence in the Operation of Greek Hotels"},"content":{"rendered":"<p>The Survey on New Technologies and Artificial Intelligence examines the level of digital maturity and technological adaptation of the Greek hotel industry, providing insights into the adoption of modern digital tools and emerging technologies, as well as their practical use by businesses across the sector.<\/p>\n<p>The survey maps existing technological infrastructure and explores the use of information systems and digital applications that support hotel operations, reservation management, sales, distribution, revenue management and decision-making. It also analyses hoteliers\u2019 attitudes towards Artificial Intelligence, the extent to which AI has been integrated into business processes, its main areas of application, and the most significant benefits and barriers identified by hotel businesses.<\/p>\n<p>The survey findings provide a comprehensive overview of the sector\u2019s digital transformation and contribute to the design of policies and initiatives aimed at strengthening innovation, digital skills and the competitiveness of the Greek hotel industry.<\/p>\n<p><strong>Keywords:<\/strong> New Technologies, Artificial Intelligence, Information Systems, Digital Applications, Innovation, Digital Skills, Competitiveness, Greek Hotel Industry<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Survey on New Technologies and Artificial Intelligence examines the level of digital maturity and technological adaptation of the Greek hotel industry, providing insights into the adoption of modern digital tools and emerging technologies, as well as their practical use by businesses across the sector. The survey maps existing technological infrastructure and explores the use [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":7304,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[23,24],"tags":[],"class_list":["post-6037","review","type-review","status-publish","has-post-thumbnail","hentry","category-publications","category-surveys-studies"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.itep.gr\/en\/wp-json\/wp\/v2\/review\/6037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.itep.gr\/en\/wp-json\/wp\/v2\/review"}],"about":[{"href":"https:\/\/www.itep.gr\/en\/wp-json\/wp\/v2\/types\/review"}],"author":[{"embeddable":true,"href":"https:\/\/www.itep.gr\/en\/wp-json\/wp\/v2\/users\/4"}],"version-history":[{"count":7,"href":"https:\/\/www.itep.gr\/en\/wp-json\/wp\/v2\/review\/6037\/revisions"}],"predecessor-version":[{"id":7338,"href":"https:\/\/www.itep.gr\/en\/wp-json\/wp\/v2\/review\/6037\/revisions\/7338"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.itep.gr\/en\/wp-json\/wp\/v2\/media\/7304"}],"wp:attachment":[{"href":"https:\/\/www.itep.gr\/en\/wp-json\/wp\/v2\/media?parent=6037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.itep.gr\/en\/wp-json\/wp\/v2\/categories?post=6037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.itep.gr\/en\/wp-json\/wp\/v2\/tags?post=6037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}