Key findings highlighting the trend towards last-minute bookings in July and August, at the peak of this year’s tourism season, were presented by the newspaper Naftemporiki and journalist Fanis Zois. The findings are drawn from surveys conducted by the Research Institute for Tourism (RIT) on behalf of the Hellenic Chamber of Hotels (HCH).

Commenting on these findings, the President of the Research Institute for Tourism (RIT), Christina Tetradi, noted: “We observe that the trend towards last-minute bookings is not a temporary phenomenon, but rather a habit that is becoming increasingly common among a growing share of travelers, as it is largely associated with modern lifestyles, while also being directly influenced by broader geopolitical developments.”

For his part, the General Director of RIT and Professor at Panteion University, George Petrakos, pointed out that “last-minute bookings played a decisive role in achieving the high occupancy rates recorded, accounting for a significant share of this performance. At the same time, however, they also exerted pressure on room rates.”