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  • The potential of Artificial Intelligence (AI) in Greek hotels
    HOTREC, which is an International Non-Profit Organization and represents the Hotels, Restaurants and Cafes industry at the European level, in collaboration with Professor Ronald Schegg from the University of Applied Sciences of Western Switzerland in Valais, proceeded to carry out research on the possibilities and the benefits of Artificial Intelligence (AI) in the hotel industry. […]

    FIGURES IN THE TIMELIGHT

    Median of  Room Rate and Average Occupancy Rate

    AVERAGE OCCUPANCY RATE DECEMBER 2023

    Average OR of hotels in December 2023 was

    47%

    MEDIAN OF ROOM RATE DECEMBER 2023

    The median Room Rate of hotels in December 2023 was

    60€

    AVERAGE OCCUPANCY RATE NOVEMBER 2023

    Average OR of hotels in November 2023 was

    49,6%

    MEDIAN OF ROOM RATE NOVEMBER 2023

    The median Room Rate of hotels in November 2023 was

    55€

    PUBLICATIONS

    The Research Institute for Tourism (RIT) conducts periodical and ad hoc surveys using various field research methods, mainly Quantitative – such as cross-sectional, longitudinal and panel surveys – but also Qualitative ones – such as focus groups and in depth Interviews. Furthermore, by implement data from various sources along with its own rich database, conducts studies regarding emerging tourism and general socio economic issues.

    EVENTS

    The Research Institute for Tourism (RIT) participates in/ organizes workshops and conferences, aiming at the dissemination of its original research and results to a broader audience of academics and professionals.