2 July 2025

Sustainable Hospitality: Key Indicators and Challenges in the Greek Hotel Sector

The vital contribution of the hospitality sector to achieving the critical goal of sustainability was the central theme of the highly successful conference held on Tuesday, May 27th, in Rhodes. The event was co-organized by the Hellenic Chamber of Hotels and the Region of South Aegean.

The conference, entitled “Paving the Way Towards a Sustainable Future”, was the second in a series of events held under the initiative “Hospitality with Value for All”, celebrating the 90th anniversary of the Hellenic Chamber of Hotels.

At the opening session, Dr. Georgios Petrakos, Professor of Quantitative Methods & IT at Panteion University and General Director of the Institute for Tourism Research and Forecasts (ITEP), presented a study conducted by ITEP entitled “ESG – Sustainability in the Hotel Sector”.
The study highlights the sector’s performance in terms of sustainability, with a specific focus on environmental protection, social responsibility, and modern corporate governance.

Relevant documents

PRESS RELEASE

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PRESS RELEASE

The press release, issued on May 27, 2025, summarizes the key takeaways from the 2nd Conference of the Hellenic Chamber of Hotels, held within the framework of the initiative “Hospitality with Value for All”. The event highlighted the role of the hospitality sector as a driving force for sustainable development and featured the presentation of RIT’s latest research on the sustainability performance of the Greek hotel industry.

SUSTAINABLE HOSPITALITY: KEY INDICATORS AND CHALLENGES IN THE GREEK HOTEL SECTOR

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SUSTAINABLE HOSPITALITY: KEY INDICATORS AND CHALLENGES IN THE GREEK HOTEL SECTOR

The new ESG survey by RIT, conducted in collaboration with the Hellenic Chamber of Hotels (HCH), was presented in Rhodes and captures the transition of Greek hotels toward a more sustainable operating model. With the participation of 896 hotel units, the study analyzes critical sustainability indicators such as energy efficiency, water and waste management, social responsibility, and the adoption of relevant corporate policies. The results reveal increased awareness and growing investment activity in sustainability, with a particular focus on 4* and 5* hotels. At the same time, the findings highlight the need to support smaller businesses in adopting green practices.